LEGO Design & Branding, Case study The Shape of Imagination by Ogilvy & Mather Singapore
The Design & Branding titled The Shape of Imagination
was done by Ogilvy & Mather Singapore advertising agency for LEGO in Singapore. It was released in Jan 2016.
LEGO: The Shape of Imagination
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Creative Director
Creative Director
Art Director
Designer
Photographer
Production Agency
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Graphic Design | Point of Sale (Graphic Design) | Wood Pencil |
| One Show, 2016 | ||
| Cross-Platform | Consumer - Experiential Advertising / Installations | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single | Merit |
| Design | Consumer - Collateral Design / P.O.P. & In-Store - Single | Silver Pencil |
| Design | Innovation - Environmental / Immersive Design / Environmental / Immersive Design | Merit |
| Print & Outdoor | Consumer - Collateral / P.O.P. & In-Store - Single | Merit |
| Lisbon International Advertising Festival 2016 | ||
| Design | Environmental | Silver |
| Spikes ASIA 2016 | ||
| Design | Brand Environments & Experience Design: Point of Sales & Consumer Touchpoints | Silver Spike |
| Direct | Use of Direct: Use of Ambient Media: Large Scale | Bronze Spike |
| Direct | Craft: Art Direction / Design | Bronze Spike |
Credits & Description:
Client: Lego
Product: Toys
Entrant: Ogilvy & Mather Singapore, Singapore
Idea: Ogilvy & Mather Singapore, Singapore
Media: Ogilvy & Mather Singapore, Singapore
Pr: Ogilvy & Mather Singapore, Singapore
Production: Ogilvy & Mather Singapore, Singapore
Editor: Jul
Chief Creative Officer: Eugene Cheong (Ogilvy & Mather Singapore)
Agency Producer: Alvin Chin (Ogilvy & Mather Singapore)
Creative Director: Troy Lim (Ogilvy & Mather Singapore)<...
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![LEGO: The Shape Of Imagination [video] Film by Ogilvy & Mather Singapore](https://fcdn.me/c1a/e27/lego-the-shape-of-imagination-video-547ab05a078d9756c284bac8b3.jpg?h=260 "The Shape Of Imagination [video]")
![LEGO: The Shape of Imagination [alternative version] Design & Branding by Freeflow Productions, Ogilvy & Mather Singapore](https://fcdn.me/f49/f50/lego-the-shape-of-imagination-0e1f9c5301a457a6f5e5ac8e8b.jpg?h=260 "The Shape of Imagination [alternative version]")
![LEGO: The Shape Of Imagination [image] Digital Advert by Ogilvy & Mather Singapore](https://fcdn.me/5bb/ac2/lego-the-shape-of-imagination-image-aa2eb95837afa1d2f6e36c6190.jpg?h=260 "The Shape Of Imagination [image]")
