D&AD 2017 | ||
---|---|---|
Branding | Branding Schemes/Medium Organisation | Wood Pencil |
Branding | Logos | Graphite Pencil |
Product: Bicycles for rent
Agency: Urban Infrastructure Partner
Client: Urban Infrastructure Partner
Art Director / Designer: Heydays
Agency: Team invitee (in-house)
Project owner: Uip
Design (Ui/Ux): Tight
Development (Android): Zero&Ones
Project owner: Uip
Design Director: Heydays
Description:
The identity is centered around a simple abstraction of a bike, whose main function is to present itself in an attentive but subdued mann...