Advertiser: J K HELENE CURTIS
Agency: PUBLICIS COMMUNICATIONS
Category: Core FMCG
Advertising campaign: BEER SHAMPOO
Asst. Manager: Pranit Thakur (Jk Helene Curtis Ltd.)
Deputy Manager: Vivek Jadhav (Jk Helene Curtis Ltd.)
General Manager: Kishor Deshmukh (Jk Helene Curtis Ltd.)
Client Brief Or Objective
Park Avenue wanted to launch its shampoo with beer in India.
Implementation
We came up with a packaging idea to glorify ...