Penguin Books Design & Branding, Case study Penguin Frozen Storybook [image] by TBWA\ Shanghai

Penguin Frozen Storybook [image]
The Design & Branding titled Penguin Frozen Storybook [image] was done by TBWA\ Shanghai advertising agency for Penguin Books in China. It was released in Dec 2016.

Penguin Books: Penguin Frozen Storybook [image]

Released
December 2016
Posted
December 2016
Market
Copywriter
Executive Creative Director
Chief Creative Officer
Art Director
Art Director
Copywriter
Production Agency
Illustrator
Director

Awards:

Clio Awards 2017
Brand DesignProduct/Service: EditorialSilver
Public RelationsProduct/Service: EnvironmentalBronze
Spikes Asia 2017
DesignIllustrationBronze Spike
DesignBooksBronze Spike
Print & PublishingOriginal Print & PublishingGold Spike

Credits & Description:

Market: Shanghai
Agency: Tbwa\Shanghai
Entrant Company: Tbwa\Shanghai
Agency Network: Tbwa
Holding Company: Omnicom Group
Production Company: Doingfilms
Advertiser / Brand: Penguin Books
Production Company (additional): Au79 Communications
Production Company (additional): Rr Donnelley Asia
Asia Creative President & Greater China President And Cco: Nils Andersson
Executive Creative Director: Ronnie Wu
Group Creative Director: Jason...

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