People For The Ethical Treatment Of Animals (PETA) Design & Branding, Case study Behind The Leather [image] by Ogilvy & Mather Bangkok
![Behind The Leather [image]](https://fcdn.me/fde/e8f/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-c56cb859b39cf473a64b6a277b.jpg "Behind The Leather [image]")
The Design & Branding titled Behind The Leather [image]
was done by Ogilvy & Mather Bangkok advertising agency for People For The Ethical Treatment Of Animals (PETA) in Thailand. It was released in Mar 2016.
People For The Ethical Treatment Of Animals (PETA): Behind The Leather [image]
Media
Released
March 2016
Posted
March 2016
Market
Industry
Agency
Creative Group Head
Associate Creative Director
Copywriter
Producer
Art Director
Creative Director
Production Agency
Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Direct Marketing | Craft: Art Direction - Single Or Campaign | Bronze |
| Print & Outdoor | Ambient Media (indoor & Outdoor): P.o.p. & In-store - Single | Silver |
| LIA 2016 | ||
| Design | Experiential Marketing | Silver Winner |
| Design | Non-Profit | Gold Winner |
| Design | Installations/Displays - Temporary | Gold Winner |
| Cannes Lions 2016 | ||
| Promo And Activation | Sectors: Charities & Appeals | Bronze Lion |
| Design | Brand Environment & Experience Design: Retail - Temporary and Pop-Up Environment & Experience Design | Gold Lion |
| Design | Brand Environment & Experience Design: Non-commercial Exhibitions & Experiences | Gold Lion |
| Media | Use of Media: Use of Stunts | Silver Lion |
| Media | Use of Media: Use of Ambient Media: Large Scale | Gold Lion |
| Spikes ASIA 2016 | ||
| Design | Brand Environments & Experience Design: Trade Stands / Exhibitions | Silver Spike |
| Direct | Sectors: Charities, Public Health & Safety, Public Awareness Messages | Bronze Spike |
| Promo & Activation | Sectors: Charities, Public Health & Safety, Public Awareness Messages | Silver Spike |
| Media | Use of Media: Use of Stunts | Silver Spike |
| Promo & Activation | Use of Promo & Activation: Use of Customer in-Store Experience | Bronze Spike |
| ADFEST 2017 | ||
| Outdoor Lotus | Ambient: Large Scale | Silver |
| Direct Lotus | Best Use Of Direct Ambient: Large Scale | Silver |
| Promo Lotus | Experiential & Events | Silver |
| D&AD 2017 | ||
| Creativity for Good | Design/Not for Profit | Wood Pencil |
| Direct | Direct Response/Ambient | Wood Pencil |
| Media | Use of Retail | Graphite Pencil |
| Spatial & Experiential Design | Experiential Design | Graphite Pencil |
| Clio Awards 2017 | ||
| Events/Experiential | Public Service: Events | Silver |
| Ad Stars 2017 | ||
| Branded Viral Videos | - | Crystal |
| Outdoor | Ambient (Non Standard And Free-format Outdoor Advertising): Special Build | Silver |
| Promotion | Use Of Promo & Activation: Use Of Exhibitions And Installations E.g. Vending Machines, Interactive Digital Events, Digital Installations, Floor Graphics, Transit Advertising | Bronze |
| Design | Product & Service: Corporate /Institution | Silver |
| Direct | Product & Service: Corporate /Institution | Bronze |
| PR | Product & Service: Corporate /Institution | Silver |
| PR | Practices & Specialism: Events & Experiential (Pr Campaign That Use An Event Or Stunt) | Bronze |
| Media | Use Of Media: Use Of Special Events And Stunt/live Advertising | Silver |
Credits & Description:
Title: Behind The Leather
Agency: Ogilvy & Mather
Brand: People For The Ethical Treatment Of Animals
Country: Thailand
Advertising Agency: Ogilvy & Mather, Bangkok
Entrant Company: Ogilvy & Mather, Bangkok
Media Agency: Ogilvy & Mather, Bangkok
Pr Agency: Ogilvy & Mather, Bangkok
Production Company: Meour, Bangkok
Additional Company: Bob Eye View, Bangkok
Design Agency: Bob Eye View, Bangkok
Editor: Ittiwat Poobandit (Meour Produc...
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![People For The Ethical Treatment Of Animals (PETA): Behind the leather [image] 2 Design & Branding by Meour, Ogilvy & Mather Bangkok](https://fcdn.me/a7a/438/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-2-3beff95ffa8d2a87f7fcc6ee11.jpg?h=260 "Behind the leather [image] 2")
![People For The Ethical Treatment Of Animals (PETA): Behind the leather [image] 5 Design & Branding by Meour, Ogilvy & Mather Bangkok](https://fcdn.me/d54/5b9/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-5-b3f57251a992bfbfb1e76a7d9f.jpg?h=260 "Behind the leather [image] 5")
![People For The Ethical Treatment Of Animals (PETA): Behind the leather [image] 6 Design & Branding by Meour, Ogilvy & Mather Bangkok](https://fcdn.me/eeb/a6f/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-6-a525715df4b6a640885409416b.jpg?h=260 "Behind the leather [image] 6")
![People For The Ethical Treatment Of Animals (PETA): Behind the leather [image] 7 Design & Branding by Meour, Ogilvy & Mather Bangkok](https://fcdn.me/740/bb2/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-7-d7744b516e845812a9e1b22ef3.jpg?h=260 "Behind the leather [image] 7")
![People For The Ethical Treatment Of Animals (PETA): Behind the leather [image] 8 Design & Branding by Meour, Ogilvy & Mather Bangkok](https://fcdn.me/a68/c10/people-for-the-ethical-treatment-of-animals-peta-behind-the-leather-image-8-09c3a456a6bd6a00a6910cd36e.jpg?h=260 "Behind the leather [image] 8")
