Category: Best use or integration of digital media
Advertiser: BANCO SABADELL
Product/Service: CUSTOMIZED FUTURE PLANS
Agency: S
Media placement: TV Campaign / online - TV Channels / online / radio - 17.10.2011
Campaign Description
In Spain, branded entertainment is gradually being assigned greater importance. An example is Papanatos.com (an online miniseries that promotes brands), in which the series contents a...