Umbro Design & Branding Medusae Boot Launch, 5 by Love

Medusae Boot Launch, 5
The Design & Branding titled Medusae Boot Launch, 5 was done by Love advertising agency for Umbro in United Kingdom. It was released in Jan 2016.

Umbro: Medusae Boot Launch, 5

Brand
Released
January 2016
Posted
January 2016
Agency

Awards:

Roses Creative Awards, 2016
DesignPackagingGold
CraftUse of IllustrationSilver

Credits & Description:

Agency: LOVE
Client: Umbro
What do you call a football boot that combines all the benefits of a classic leather boot with all the attributes of a lightweight synthetic boot? Magic. Introducing the “Medusae" from Umbro.
A magical boot deserved a magical piece of packaging. The packaging for the boot should create the same wonderment in those who receive it that will be created by the players wearing it.
A limited edition box arrived, replicating the back of a playing card...

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