Roses Creative Awards, 2016 | ||
---|---|---|
Design | Packaging | Gold |
Craft | Use of Illustration | Silver |
Agency: LOVE
Client: Umbro
What do you call a football boot that combines all the benefits of a classic leather boot with all the attributes of a lightweight synthetic boot? Magic. Introducing the “Medusae" from Umbro.
A magical boot deserved a magical piece of packaging. The packaging for the boot should create the same wonderment in those who receive it that will be created by the players wearing it.
A limited edition box arrived, replicating the back of a playing card...