Advertiser: ZIPPO PORTUGAL
Agency: LALALAND
Category: Promotional Item Design
Marketing Chief: Susana Cunha Rego (Zippo Portugal/Anjersil)
Creative King: Joao Geada (Lalaland)
Implementation
We decided to play with the mechanics of the lighter itself, creating an engaging message that appeals to the target audience. When the lighter is closed the text reads ‘No Fire’ but when the lighter is opened, the message becomes ‘On Fire’. A clever and simple way...