American Legacy Foundation Digital, Viral Trigger Town by Goodby Silverstein & Partners San Francisco
The Digital Advert titled Trigger Town
was done by Goodby Silverstein & Partners San Francisco advertising agency for American Legacy Foundation in United States. It was released in Sep 2008.
American Legacy Foundation: Trigger Town
Released
September 2008
Posted
September 2008
Market
Illustrator
Executive Creative Director
Art Director
Credits & Description:
GO TO WEBSITE .
The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes. The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life. Once users have learned a...
Become a member
- Full credits and Awards list instant access
- Unlimited views and downloads
- Unlimited search
- Largest advertising base updated daily
- Over 20,000 agencies world-wide
- You're In Good Company
