By Instagram alone, and nearly no budget, the Beaba Institute found an opportunity to deliver its message within highly relevant context.June 2017 As summer now approaches in the northern hemisphere, the effort of a Brazilian NGO against skin cancer draws attention. By hacking a previously popular hashtag, they have garnered the support of many, including influencers with millions of followers.The hashtag #nofilter, used in social networks around the world to show that a particular photo was not...