Canal+ Digital, Case study The interactive form by BETC

The interactive form
The Digital Advert titled The interactive form was done by BETC advertising agency for Canal+ in France. It was released in May 2015.

Canal+: The interactive form

Brand
Released
May 2015
Posted
May 2015
Market
Agency
Creative Director
Creative Director
Copywriter
Executive Creative Director
Art Director

Awards:

Cannes Lions, 2015
DIRECTSTRATEGY: ACQUISITIONSGOLD
DIRECTDIRECT MARKETING: CRAFT: CUSTOMER JOURNEYGOLD
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF DIGITAL MARKETINGGOLD
Clio Awards 2015
DirectProduct/Service: DigitalBronze
Epica Awards 2015
DigitalWebsitesSilver
Eurobest Awards, 2015
DirectDirect Marketing: Strategy: Acquisition & RetentionBronze Eurobest
InteractiveWeb Campaigns: Publications & MediaBronze Eurobest
Promo & ActivationDigital & Social: Use of Digital Advertising in a Promotional CampaignBronze Eurobest
Promo & ActivationProduct & Service: Publications & MediaBronze Eurobest
Cristal Festival, 2015
Digital & MobileMediaSapphire (Silver)
Digital & MobileBest Interface & NavigationEmerald (Bronze)
Promo & DirectClient acquisitionCristal (Gold)
Promo & DirectBest use of direct marketing led by digital & socialSapphire (Silver)

Credits & Description:

Client: Canal+
Product: Canal+
Entrant: Betc Paris, France
Title: The Interactive Form
Product/Service: Canal+
Entrant Company: Betc Paris, France
Advertising Agency: Betc Paris, France
Advertising Agency 2: Betc Digital Paris, France
Executive Creative Director: Stéphane Xiberras (Betc)
Creative Director: Olivier Apers (Betc)
Creative Director: Ivan Beczkowski (Betc Digital)
Art Director: Simon Frankart (Betc Digital)
Copyw...

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