D&AD 2017 | ||
---|---|---|
Media | Use of Mobile | Wood Pencil |
Agency: M&C Saatchi
Client: Sheila Mitchell
Creative: David Fleetwood
Creative: Gary Monaghan
Designer: Jonathan Muddell
Creative Director: Bill Gallacher
Description:
Children, previously, had no easy way to identify the amount of sugar in their diet. They were vaguely aware that too much sugar is ‘bad’.
But they needed to see it for themselves. In a way that they can readily identify with. That’s why we used the ‘sugar cube’ as a unit of sugar me...