Dove Digital, Case study Image Hack by Mindshare Copenhagen
The Digital Advert titled Image Hack
was done by Mindshare Copenhagen advertising agency for Dove in Denmark. It was released in Oct 2016.
Dove: Image Hack
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Integrated Campaigns | Integrated Campaigns | Bronze |
| Digital | Online Campaigns – Health, Beauty & Fashion | Gold |
| Cristal Festival 2017 | ||
| Integrated | - | Silver |
| Media | Beauty / Hygiene / Health product (Cosmetics, Make-up, Shampoo, Medicine…) | Gold |
| Media | Beauty / Hygiene / Health product (Cosmetics, Make-up, Shampoo, Medicine…) | Grand Crystal |
| Brand Culture | Best Integrated Brand Culture | Gold |
Credits & Description:
Mindshare, Denmark and Dove have created"Image Hack" a interactive campaign changing the stereotypical way women are portrayed in media and marketing. By hacking stock sites, we can alter the search results, and then alter the media landscape.
Media: Interactive/ Case Study
Category: Health & safety
URL: http://imagehack.org/
Client: Dove
Agency: Mindshare, Denmark
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