Gatorade Digital, Case study Serena Williams' Match Point by TBWA\Chiat\Day Los Angeles
The Digital Advert titled Serena Williams' Match Point
was done by TBWA\Chiat\Day Los Angeles advertising agency for Gatorade in United States. It was released in Sep 2016.
Gatorade: Serena Williams' Match Point
Brand
Media
Released
September 2016
Posted
September 2016
Market
Industry
Executive Creative Director
Chief Creative Officer
Copywriter
Art Director
Production Agency
Awards:
| One Show 2017 | ||
|---|---|---|
| Branded Entertainment | Innovation In Branded Entertainment | Merit |
| Interactive | Innovation In Interactive: Gaming | Gold |
| Mobile | Gaming | Merit |
| Interactive | Gaming | Silver |
| Branded Entertainment | Gaming | Bronze |
| Social Media | Innovation In Social Media | Gold |
| Social Media | Branded Social Post: Branded Social Post - Single | Gold |
| D&AD 2017 | ||
| Art Direction | Art Direction for Digital Marketing | Wood Pencil |
| Digital Design | Existing Platform/New Iteration | Wood Pencil |
| Clio Awards 2017 | ||
| Branded Content | Product/Service: Digital/Mobile | Bronze |
| Branded Entertainment | Product/Service: Digital/Mobile | Bronze |
| Digital/Mobile | Product/Service: Games | Silver |
| Branded Entertainment | Product/Service: Games | Bronze |
| Cannes Lions 2017 | ||
| Mobile | Social : Content for User Engagement | Bronze Lion |
| Promo And Activation | Digital & Social: Use of Mobile | Bronze Lion |
| Mobile | Games: In-game Marketing | Silver Lion |
| Mobile | Social : Influencer / Talent | Silver Lion |
| Media | Branded Content & Entertainment: Use of Brand or Product Integration into a Programme or Platform | Bronze Lion |
| El Ojo Festival 2017 | ||
| Mejor Idea Latina | Grupo C | Plata |
Credits & Description:
Title: Serena Williams | Match Point | Gatorade
Agency: Tbwa\Chiat\Day
Brand: Gatorade
Country: USA
Entrant Company: Tbwa\Chiat\Day, Los Angeles
Advertising Agency: Tbwa\Chiat\Day, Los Angeles
Media Agency: Omd Usa, Chicago
Pr Agency: Fleishmanhillard, Chicago
Production Company: Tbwa\Chiat\Day, Los Angeles / Ludomade, Los Angeles
Chief Creative Officer: Brent Anderson (Tbwa\Chiat\Day Los Angeles)
Executive Creative Director: Renato Fer...
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