HSBC Digital, Case study Rainbow Lions by Grey Hong Kong
The Digital Advert titled Rainbow Lions
was done by Grey Hong Kong advertising agency for HSBC in Hong Kong SAR China. It was released in Nov 2016.
HSBC: Rainbow Lions
Brand
Media
Released
November 2016
Posted
November 2016
Market
Industry
Agency
Chief Creative Officer
Senior Art Director
Associate Creative Director
Art Director
Creative Director
Senior Copywriter
Art Director
Credits & Description:
November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow.
The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion.
The world's media follows the sto...
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