IKEA Digital, Case study IKEA PS 2014 Instagram Website by Instinct Moscow

The Digital Advert titled IKEA PS 2014 Instagram Website was done by Instinct Moscow advertising agency for IKEA in Russia. It was released in Jun 2014.

Advertising campaign for IKEA

IKEA: IKEA PS 2014 Instagram Website

Brand

IKEA

Media

Digital, Case study

Released

June 2014

Posted

June 2014

Market

Russia

Industry

Home Furniture, Department Stores & Shopping Malls

Agency

Instinct Moscow

Awards:

Golden Drum, 2014
Digital	Social network & community	Silver Drum
Media	Best use of the medium	Golden Drum
Innovative campaigns	Innovative campaigns	Silver Drum
Eurobest, 2014
Interactive	SOCIAL: INNOVATIVE USE OF SOCIAL OR COMMUNITY	Bronze Eurobest
Mobile	MOBILE: SOCIAL FOR MOBILE	Bronze Eurobest
MIAF Awards 2014
Digital advertising (campaigns)	Social media campaigns	Gold
Media projects	Best usage of non-standard advertising (new media)	Silver
Digital advertising (interactive tools)	Mobile and touch-pad campaigns and applications	Bronze
Cristal Awards, 2014
DIGITAL & MOBILE	DIGITAL INNOVATION	EMERALD
DIGITAL & MOBILE	INNOVATIVE USE OF SOCIAL / COMMUNITY	CRISTAL

Credits & Description:

IKEA PS is a 34 items designer collection. How to tell people about the collection with zero media and production budget?
Using basic features of Instagram, we have created an Instagram 'website', echoing the main concept of IKEA PS 2014: ‘Always on the move’: it is designed for smartphones, which are always at hand, and is powered by Instagram, one of the most ‘quick’ mobile apps.
Media: Online
Advertised brand: IKEA
Advert title(s): ИКЕА: Инстаграм вебсайт для ИКЕА ПС к...