One Show 2017 | ||
---|---|---|
Direct Marketing | Craft: Data-driven Personalization - Single Or Campaign | Merit |
Facebook Awards 2017 | ||
Global Winners | Act | The Winners |
Agency: R/Ga
Brand: Jet.com
Market: Usa
Synopsys:
Jet.com, is a new e-retailer in the United States. Their mission is to relentlessly find innovative ways to save money, and pass those savings on to their customers. They believe in being transparent with their customers about how other (larger) retailers overcharge them for every little thing, from superfluous delivery fees, to warehousing inefficiencies, to advertising costs.
Our target was young millennial familie...