L'Oreal Digital, Design & Branding Make Up Genius, 5 by McCann Paris
The Digital Advert titled Make Up Genius, 5
was done by McCann Paris advertising agency for L'Oreal in France. It was released in Jan 2016.
L'Oreal: Make Up Genius, 5
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Agency
Art Director
Awards:
| D&AD Awards, 2016 | ||
|---|---|---|
| Digital Marketing | Digital Tools & Utilities | Wood Pencil |
| Mobile Marketing | Mobile Apps | Yellow Pencil |
| Digital Design | Mobile Interaction & Experience | Wood Pencil |
| Direct | Direct Response/Press & Poster | Graphite Pencil |
Credits & Description:
Agency: Mccann Paris
Client: L'Oréal Paris
Art Director: Claire Besançon
Production Company: Image Metrics
There are so many choices in the beauty market and women aren’t sure which brands or products will look good on them.
So L’Oréal Paris had to find a creative way to increase sampling and recruit new consumers through an innovative digital strategy.
Makeup Genius uses augmented reality, creating an interactive experience inspiring consumers to design their...
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