L'Oreal Digital, DM Make Up Genius Virtual Mirror by McCann Paris
The Digital Advert titled Make Up Genius Virtual Mirror
was done by McCann Paris advertising agency for L'Oreal in France. It was released in Jun 2015.
L'Oreal: Make Up Genius Virtual Mirror
Brand
Released
June 2015
Posted
June 2015
Market
Industry
Agency
Creative Director
Copywriter
Awards:
| Eurobest Awards, 2015 | ||
|---|---|---|
| Direct | Direct Marketing: Digital & Social: Use of Mobile Marketing | Bronze Eurobest |
| Direct | Product & Service: Fast Moving Consumer Goods | Bronze Eurobest |
| Media | Product & Service: Fast Moving Consumer Goods | Gold Eurobest |
| Promo & Activation | Product & Service: Fast Moving Consumer Goods | Silver Eurobest |
| Media | Media: Digital & Social: Use of Mobile Devices | Gold Eurobest |
| Mobile | Mobile Applications | Silver Eurobest |
| Promo & Activation | Digital & Social: Use of Digital Advertising in a Promotional Campaign | Silver Eurobest |
| Direct | Craft: Customer Journey | Bronze Eurobest |
| Cristal Festival, 2015 | ||
| Brand Entertainment & Content | Best use or integration of digital or social media | Sapphire (Silver) |
| Digital & Mobile | Mobile Applications | Cristal (Gold) |
| Digital & Mobile | Virtual Reality & Augmented Reality | Cristal (Gold) |
| D&AD Awards, 2016 | ||
| Digital Marketing | Digital Tools & Utilities | Wood Pencil |
| Digital Design | Mobile Interaction & Experience | Wood Pencil |
| Direct | Direct Response/Digital | Graphite Pencil |
Credits & Description:
Client: Loréal Paris
Product: Virtual Make Up Mirror Apps
Entrant: Mccann Paris, France
Title: Make Up Genius Virtual Mirror
Product/Service: Virtual Make Up Mirror Apps
Entrant Company: Mccann Paris, France
Advertising Agency: Mccann Paris, France
Production Company: Image Metrics Las Vegas, Usa
Production Company 2: My Studio Factory Paris, France
Chief Client Officer: Nannette Dufour (Mccann)
Brand President: Cyril Chapuy (L'oréal Pa...
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