Mediamarkt Digital, Case study Rabbit Race by Ogilvy & Mather Frankfurt
The Digital Advert titled Rabbit Race
was done by Ogilvy & Mather Frankfurt advertising agency for Mediamarkt in Germany. It was released in May 2015.
Mediamarkt: Rabbit Race
Brand
Media
Released
May 2015
Posted
May 2015
Market
Art Director
Creative Director
Copywriter
Art Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Editor
Editor
Illustrator
Editor
Director
Director
Art Director
Photographer
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| MEDIA | USE OF MEDIA: USE OF BRANDED CONTENT & SPONSORSHIP | GOLD |
| PROMO AND ACTIVATION | PRODUCT & SERVICE: RETAIL, E-COMMERCE & RESTAURANTS | SILVER |
| DIRECT | PRODUCT & SERVICE: RETAIL & E-COMMERCE, INCLUDING RESTAURANTS | BRONZE |
| Clio Awards 2015 | ||
| Direct | Product/Service: Other | Bronze |
| Engagement/Experiential | Product/Service: Events | Bronze |
| LIA (London International Awards), 2015 | ||
| Digital | Retail | Bronze Winner |
| Eurobest Awards, 2015 | ||
| Media | Product & Service: Travel, Leisure & Retail (incl. e-commerce & restaurants) | Gold Eurobest |
| Media | Use Of Media: Use of Branded Content & Sponsorship | Grand Prix |
| Media | Integrated Campaign: Use of Integrated Media | Gold Eurobest |
| Promo & Activation | Integrated Campaign: Integrated Campaign led by Promo & Activation | Gold Eurobest |
| Promo & Activation | Use of Promo & Activation: Use of Broadcast in a Promotional Campaign | Silver Eurobest |
| Cristal Festival, 2015 | ||
| Brand Entertainment & Content | Best use or integration of experiential events | Sapphire (Silver) |
| Brand Entertainment & Content | Best use of innovative distribution channels | Emerald (Bronze) |
| D&AD Awards, 2016 | ||
| Digital Marketing | Integrated Digital Campaigns | Wood Pencil |
| Media | Use of Integrated Media | Graphite Pencil |
| Media | Use of Branded Content | Wood Pencil |
| Ame Awards, 2016 | ||
| use of discipline | integrated (mixed media) | AME Gold Medallion |
| use of medium | guerrilla / alternative media | AME Gold Medallion |
| products & services | corporate | AME Gold Medallion |
| use of discipline | corporate image | AME Silver Medallion |
| One Show, 2016 | ||
| Direct | Consumer - Digital / Websites, Microsites & Banners | Merit |
| Cross-Platform | Consumer - Experiential Advertising / Events & Competitions | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic | Bronze Pencil |
| Mobile | Consumer - Advertising on Mobile Devices / Banners | Merit |
| Cannes Lions 2016 | ||
| Creative Effectiveness | - | Silver Lion |
| Festival of Media Global Awards 2016 | ||
| MEDIA | Best Entertainment Platform | Gold |
Credits & Description:
Advertiser: MEDIA MARKT
Agency: OGILVY GERMANY
Geo: Germany
Art Buyer: Caroline Walczok(Ogilvy Germany)
Chief Creative Officer: Dr. Stephan Vogel(Ogilvy Germany)
Executive Creative Director: Felix Fenz(Ogilvy Germany)
Copywriter: Felix Fenz, Sascha Dudic, Bent Kroggel, Christian Urbanski, Thorsten Büsser, Tob(Ogilvy Germany)
Artist: Frank Buschmann(/)
Technical Director: Jens Steffen(Ogilvy Germany)
Art Director: Nico Ammann, Constantin Cames...
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![Mediamarkt: Rabbit Race [image] Digital Advert by Ogilvy & Mather Frankfurt](https://fcdn.me/7a0/23d/mediamarkt-rabbit-race-image-8aa2425d0a83fe2e1753e34e32.jpg?h=260 "Rabbit Race [image]")
![Mediamarkt: The rabbit race [video] [alternative version] Digital Advert by Ogilvy & Mather Frankfurt](https://fcdn.me/5fc/fca/mediamarkt-the-rabbit-race-video-9900a157599f6cb9736c732e2d.jpg?h=260 "The rabbit race [video] [alternative version]")
![Mediamarkt: The rabbit race [video] Digital Advert by Ogilvy & Mather Frankfurt](https://fcdn.me/106/7cd/mediamarkt-the-rabbit-race-video-f645155daa88086ac6a11f7fff.jpg?h=260 "The rabbit race [video]")
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