Ministry of Environment and Sustainable Development Colombia Digital, Case study Holy Water [image] 2 by Sancho BBDO Bogota

Holy Water [image] 2
The Digital Advert titled Holy Water [image] 2 was done by Sancho BBDO Bogota advertising agency for Ministry of Environment and Sustainable Development Colombia in Colombia. It was released in Oct 2016.

Ministry of Environment and Sustainable Development Colombia: Holy Water [image] 2

Awards:

D&AD 2017
PRCrisis ManagementWood Pencil

Credits & Description:

Agency: Sancho Bbdo
Client: Ministry of Environment and Sustainable Development
Description:
Holy Water
In a country with so many water resources there was no public awareness against a responsible use of water. The people continued to squander. We needed to change their behavior.
In Colombia, 84% of the population is Catholic. They care for and respect a particular water: Holy water.
We had a simple idea: To Bless water. So to save water in times of drought, ...

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