D&AD 2017 | ||
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PR | Crisis Management | Wood Pencil |
Agency: Sancho Bbdo
Client: Ministry of Environment and Sustainable Development
Description:
Holy Water
In a country with so many water resources there was no public awareness against a responsible use of water. The people continued to squander. We needed to change their behavior.
In Colombia, 84% of the population is Catholic. They care for and respect a particular water: Holy water.
We had a simple idea: To Bless water. So to save water in times of drought, ...