Ad Stars 2016 | ||
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Design | Communication Design: Promotional items | Crystal |
Brand: Mountain Dew
Agency: Bbdo
Description: Mountain Dew has always been the fuel behind action sports enthusiasts. But we weren’t happy playing on the sidelines, we needed to be right in the action.Without a huge global budget and CCA dominating the category, we needed to identify a way to create genuine interest and conversation with work that resonates with our audience.