New Zealand Breast Cancer Foundation Digital, Case study The Annoying Lump by Colenso BBDO Auckland

The Digital Advert titled The Annoying Lump was done by Colenso BBDO Auckland advertising agency for New Zealand Breast Cancer Foundation in New Zealand. It was released in Mar 2017.

New Zealand Breast Cancer Foundation: The Annoying Lump

Released
March 2017
Posted
March 2017

Awards:

Caples Awards 2017
The WinnersDisplay Advertising - Online and MobileSilver
Ad Stars 2017
DirectIntegrated Campaign Led By Direct MarketingSilver

Credits & Description:

Client: New Zealand Breast Cancer Foundation
Agency: Colenso BBDO/Proximity New Zealand
Brand: Mammogram Awareness
Synopsis:
Utilising banners on social media prompted women to share The Lump with friends, broadening the reach of the campaign and acting as a personal nudge to action. The ten-year survival rate for Breast Cancer is 92%, when it’s detected by a mammogram. However, 30% of eligible women ignore getting one. This makes mammogram awareness one of the biggest ...

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