Caples Awards 2017 | ||
---|---|---|
The Winners | Display Advertising - Online and Mobile | Silver |
Ad Stars 2017 | ||
Direct | Integrated Campaign Led By Direct Marketing | Silver |
Client: New Zealand Breast Cancer Foundation
Agency: Colenso BBDO/Proximity New Zealand
Brand: Mammogram Awareness
Synopsis:
Utilising banners on social media prompted women to share The Lump with friends, broadening the reach of the campaign and acting as a personal nudge to action. The ten-year survival rate for Breast Cancer is 92%, when it’s detected by a mammogram. However, 30% of eligible women ignore getting one. This makes mammogram awareness one of the biggest ...