Peugeot Digital, Case study Kiddy Co-Pilot by FCB Kuala Lumpur
The Digital Advert titled Kiddy Co-Pilot
was done by FCB Kuala Lumpur advertising agency for Peugeot in Malaysia. It was released in Apr 2016.
Peugeot: Kiddy Co-Pilot
Brand
Media
Released
April 2016
Posted
April 2016
Market
Industry
Agency
Awards:
| Ad Stars 2016 | ||
|---|---|---|
| Outdoor | Ambient (Non standard and Free-format outdoor advertising): Interactive Outdoor Experience | Crystal |
| Mobile | Mobile applications / Mobile games | Crystal |
Credits & Description:
Brand: Peugeot Malaysia
Agency: Draft/Fcb
Description: Because road safety messages in conventional mediums have been by and large ignored, this mobile app goes directly to the people in a new and interesting way. Since children already are on mobile devices when they are in the back seat, Kiddy Co-Pilot by Peugeot made it relevant to them. Because there’s no better person to make parents slow down than those little back seat drivers.
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