Ad Stars 2016 | ||
---|---|---|
Outdoor | Ambient (Non standard and Free-format outdoor advertising): Interactive Outdoor Experience | Crystal |
Mobile | Mobile applications / Mobile games | Crystal |
Brand: Peugeot Malaysia
Agency: Draft/Fcb
Description: Because road safety messages in conventional mediums have been by and large ignored, this mobile app goes directly to the people in a new and interesting way. Since children already are on mobile devices when they are in the back seat, Kiddy Co-Pilot by Peugeot made it relevant to them. Because there’s no better person to make parents slow down than those little back seat drivers.