Brand: Red Cross
Media: Online
Category: Public interest
Agency: Arcos
Geo: Brazil
Red Cross: Tweet Donate
In Brazil, the lack of regular blood donors is a huge problem for its blood centers. Trying to change this reality, the Red Cross Pernambuco, created an initiative: the Tweet Donate. A social media campaign in wich people can donate their characters to spread the campaign. To participate, the user must access http://tweetdonate.com and type his message no...