Samsung Digital, Case study Brainband [video] by Leo Burnett Sydney
The Digital Advert titled Brainband [video]
was done by Leo Burnett Sydney advertising agency for Samsung in Australia. It was released in Mar 2016.
Samsung: Brainband [video]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Agency
Art Director
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Production Agency
Director
Awards:
| One Show 2017 | ||
|---|---|---|
| Mobile | Use Of Technology | Gold |
| Mobile | Use Of Technology: Physical Product & Mobile Integration | Gold |
| Direct Marketing | Craft: Use Of Digital Technology - Single Or Campaign | Bronze |
| Mobile | Craft: Dynamic Data Visualization | Merit |
| Mobile | Utility | Silver |
| LIA 2016 | ||
| Design | Product Design | Silver Winner |
| Clio Awards 2016 | ||
| Innovation | Product/Service: Product Innovation | Silver |
| Cannes Lions 2016 | ||
| Promo And Activation | Sectors: Public Health & Safety | Silver Lion |
| Promo And Activation | Digital & Social: Use of New Technology | Gold Lion |
| Lions Health 2016 | ||
| Pharma | Pharma Communications Tools & Devices: Hcp Devices & Diagnostics | Silver Lion |
| Cannes Lions Innovation 2016 | ||
| Creative Data | Creative Data: Use of Real-time Data | Silver Lion |
| Spikes ASIA 2016 | ||
| Healthcare | Health & Wellness: Education & Services: Education & Awareness (incl. Fundraising and Advocacy) | Bronze Spike |
| Promo & Activation | Digital & Social: Use of New Technology | Bronze Spike |
| D&AD Impact 2016 | ||
| Health & Wellness | - | Graphite Pencil |
| ADFEST 2017 | ||
| Direct Lotus | Best Use Of Technology | Bronze |
| Interactive Lotus | Best Use Of A Prototype Technology | Silver |
| Andy Awards 2017 | ||
| Branded Content | Creative Technology | Bronze |
| D&AD 2017 | ||
| Creativity for Good | Product Design | Wood Pencil |
| Digital Design | Beta Tech Innovation | Wood Pencil |
| Digital Marketing | Innovative Use of Beta Technology | Wood Pencil |
| New York Festivals 2017 | ||
| Digital (Cyber) Communications | Interactive Applications: Interactive Tools | Third Prize Award |
| Mobile Marketing | Products: Use Of Technology | Third Prize Award |
| The ADC Annual Awards 2017 | ||
| Digital | Interactive / Innovation - Single | Merit |
Credits & Description:
Titile: Brainband
Agency: Leo Burnett Sydney
Brand: Samsung Australia
Country: Australia
Advertising Agency: Leo Burnett Sydney, Sydney
Entrant Company: Leo Burnett Sydney, Sydney
Media Agency: Starcom Mediavest Group, Sydney
Pr Agency: Edelman, Sydney
Production Company: The Pool Collective, Sydney
Production Company: The Pool Collective
Director: Christopher Ireland
Senior Account Director: Brendan Swansborough (Leo Burnett, Syd...
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