Spotify Digital Discover New Music With Emojis by Wieden + Kennedy Tokyo

The Digital Advert titled Discover New Music With Emojis was done by Wieden + Kennedy Tokyo advertising agency for Spotify in Japan. It was released in Dec 2016.

Spotify: Discover New Music With Emojis

Brand
Media
Released
December 2016
Posted
December 2016
Market
Industry

Awards:

Ad Stars 2017
InteractiveSocialSilver

Credits & Description:

Brand: Spotify Japan
Agency: Wieden+Kennedy Tokyo
Synopsis:
Our goal was to create excitement and maximize the impact of Spotify’s Japanese launch on Twitter, the biggest and the most popular SNS in Japan. Client wanted to conduct innovative, unique and playful execution only Spotify can do. Secondary goals were to educate the target that Spotify was made for music discovery and to urge our target to use the Spotify app. Our main target audience was music lovers who are early a...

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