Ad Stars 2017 | ||
---|---|---|
Interactive | Social | Silver |
Brand: Spotify Japan
Agency: Wieden+Kennedy Tokyo
Synopsis:
Our goal was to create excitement and maximize the impact of Spotify’s Japanese launch on Twitter, the biggest and the most popular SNS in Japan. Client wanted to conduct innovative, unique and playful execution only Spotify can do. Secondary goals were to educate the target that Spotify was made for music discovery and to urge our target to use the Spotify app. Our main target audience was music lovers who are early a...