THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS Digital, Case study Eye Play The Piano by Hakuhodo Kettle Tokyo, Taiyo Kikaku Co.

The Digital Advert titled Eye Play The Piano was done by Hakuhodo Kettle Tokyo, Taiyo Kikaku Co. advertising agencies for THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS in Japan. It was released in May 2015.

Advertising campaign for THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS

THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS: Eye Play The Piano

Brand

THE UNIVERSITY OF TSUKUBA’S SPECIAL NEEDS SCHOOLS

Media

Digital, Case study

Released

May 2015

Posted

May 2015

Market

Industry

Agency

Creative Director

Director

Editor

Art Director

Editor

Agency

Hakuhodo Kettle Tokyo

Awards:

Cannes Lions, 2015
CYBER	BRANDED TECH: TANGIBLE TECH (INCL. DIGITAL PRODUCTS, UTILITIES & TOOLS)	BRONZE
Spikes Asia, 2015
Design	Visual Language & Graphics: Digital Design	Bronze Spike
Digital	Craft: Innovative Use of Technology	Gold Spike
Digital	Craft: User Experience	Silver Spike
Digital	Branded Tech: Branded Tech online (incl. Digital Products, Utilities & Tools)	Silver Spike
Healthcare	Pharma: Education & Services aimed at Non-Healthcare Professionals	Bronze Spike
Promo & Activation	Use of Promo & Activation: Use of Live Shows/Concerts/Festivals	Bronze Spike
Asia Pacific Advertising Festival (AdFest) 2016
Interactive Lotus	Best Use Of Multiple Technologies	Silver
Interactive Lotus	Best Use Of A Prototype Technology	Silver
Media Lotus	Best Use Of Technology	Gold
Promo Lotus	Best Use Of Other Digital Media	Bronze

Credits & Description:

Brand: The University Of Tsukubas Special Needs Schools
Advertiser: The University Of Tsukubas Special Needs Schools
Agency: Hakuhodo Kettle Inc., Tokyo
Creative Director: Shota Hatanaka
Art Director: Yuri Morimoto
Technical Director: Masashi Ohashi/Kenjiro Matsuo
System Engineer: Masaru Kinoshita
Motion Designer: Takayuki Kitai
Agency Producer: Keitaro Kamijo
Piano Player: Kota Numajiri
Transporter: Kentaro Muraishi
Film Producti...