Under Armour Digital, Case study #Breakthegame by Droga5 New York

The Digital Advert titled #Breakthegame was done by Droga5 New York advertising agency for Under Armour in United States. It was released in Oct 2016.

Under Armour: #Breakthegame

Released
October 2016
Posted
October 2016
Production Agency
Senior Copywriter
Chief Creative Officer
Senior Art Director

Awards:

One Show 2017
Social MediaBranded Social Post: Branded Social CampaignMerit
Social MediaBranded Social Post: Real-time ResponseMerit
Social MediaSocial Media Page By A BrandMerit
D&AD 2017
Integrated & CollaborativeEarned Media/Large Business (over 500 employees)Wood Pencil
MediaUse of TalentGraphite Pencil
Cannes Lions 2017
CyberSocial: Real-Time ResponseGold Lion
MobileSocial: Real-Time ResponseBronze Lion

Credits & Description:

Agency: Droga5
Client: Droga5
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Jennifer Chen
Head of Interactive Production: Niklas Lindstrom
Global Chief Strategy Officer: Jonny Bauer
Co-Head of Strategy: Harry Roman
Strategist: Newman Granger
Head of Communications Strategy: Colleen Leddy
Communications Strategy Director: Hillary Heath
Data S...

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