Spikes Asia 2017 | ||
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Media | Fast Moving Consumer Goods | Bronze Spike |
Client: Procter & Gamble
Agency: Mediacom Mumbai, India
Entrant: Mediacom Mumbai, India
Idea Creation: Mediacom Mumbai, India
Media Placement: Mediacom Mumbai, India
Client Servicing: Suresh Arya (Leo Burnett)
Describe the campaign/entry:
Did you grow up listening to, ‘You throw/run/kick like a girl’ intended to INSULT?
Insight – Young girls think they can conquer the world until they hit puberty. During puberty girl’s confidence plummets. It rarel...