Whisper Digital, Case study Whisper#Likeagirl India

The Digital Advert titled Whisper#Likeagirl India was done for Whisper in India. It was released in Dec 2016.

Whisper: Whisper#Likeagirl India

Brand
Released
December 2016
Posted
December 2016
Market
Media Agency

Awards:

Spikes Asia 2017
MediaFast Moving Consumer GoodsBronze Spike

Credits & Description:

Client: Procter & Gamble
Agency: Mediacom Mumbai, India
Entrant: Mediacom Mumbai, India
Idea Creation: Mediacom Mumbai, India
Media Placement: Mediacom Mumbai, India
Client Servicing: Suresh Arya (Leo Burnett)
Describe the campaign/entry:
Did you grow up listening to, ‘You throw/run/kick like a girl’ intended to INSULT?
Insight – Young girls think they can conquer the world until they hit puberty. During puberty girl’s confidence plummets. It rarel...

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