A Drop Of Life DM, Case study Words from Water by Grey Hong Kong
The Direct marketing titled Words from Water
was done by Grey Hong Kong advertising agency for subbrand: A Drop Of Life (brand: A Drop Of Life) in Hong Kong SAR China. It was released in Jun 2013.
A Drop Of Life: Words from Water
Brand
Media
Released
June 2013
Posted
June 2013
Market
Agency
Creative Director
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Photographer
Designer
Credits & Description:
Grey Hong Kong's idea was called "Words from Water". Using an innovative printing technique, we created the world's first miracle on a drink coaster. We partnered with restaurants to distribute special coasters whenever a customer ordered a cold drink. At first glance, they looked like ordinary, plain coasters. But after condensation from the cold drink began to drip down, the message became clear. People who saw the coasters instantly understood that these unnoticed few drops could mean life fo...
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