Ariel DM, Case study Share The Load [video] by BBDO Mumbai, R K Swamy BBDO Mumbai

The Direct marketing titled Share The Load [video] was done by BBDO Mumbai, R K Swamy BBDO Mumbai advertising agencies for Ariel in India. It was released in May 2015.

Ariel: Share The Load [video]

Brand
Released
May 2015
Posted
May 2015
Market
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Creative Director
Copywriter
Copywriter
Creative Director
Director

Awards:

Cannes Lions, 2015
GLASS LIONGLASS LION: GLASSGLASS LION
Spikes Asia, 2015
Integrated-Bronze Spike
DirectUse of Direct Marketing: Targeted Ambient Media: Small ScaleGold Spike
PRCampaign: Integrated Campaign led by PRBronze Spike
PRPR: Product & Service: Fast Moving Consumer GoodsBronze Spike
Promo & ActivationUse of Promo & Activation: Use of Merchandising/in-Store ExperienceGold Spike
D&AD Awards, 2016
Creativity for Good (White Pencil)Advertising & Marketing Communications - BrandWood Pencil
Outdoor AdvertisingAmbientWood Pencil
Integrated & Innovative MediaIntegrated - Large Business (over 500 employees)Wood Pencil
New York Festival 2016
Public & Media RelationsPublic & Media Relations Campaigns: Products & ServicesThird Prize Award
Creative Marketing EffectivenessCreative Marketing Effectiveness: AdvertisingThird Prize Award
Public & Media RelationsPublic & Media Relations Campaigns: Best Use Of Medium: Social MediaThird Prize Award
Asia Pacific Advertising Festival (AdFest) 2016
Media LotusBEST USE OF AMBIENT: SMALL SCALESilver
Media LotusBest Use Of Social Media & Earned MediaBronze
Outdoor LotusAMBIENT: SMALL SCALESilver
Outdoor LotusPOINT OF PURCHASE (POP) DISPLAYBronze
One Show, 2016
Public RelationsConsumer - Brands, Products & Services / Integrated CampaignSilver Pencil
Cannes Lions 2016
Creative Effectiveness-Bronze Lion
Effie Awards Asia Pacific 2016
The WinnersBrand RevitalisationGold
The WinnersGoodWorks - BrandGrand
The WinnersGoodWorks - BrandGold
The WinnersHousehold/Home Products & ServicesSilver
Spikes ASIA 2016
Creative Effectiveness-Grand Prix
Cannes Lions 2017
Creative EffectivenessCreative Effectiveness: Creative Longer-Term EffectivenessGold Lion

Credits & Description:

Client: P&G INDIA
Product: ARIEL MATIC
Product/Service: ARIEL MATIC
Advertising Agency: BBDO INDIA Mumbai, INDIA
Production Company: RED ICE FILMS Mumbai, INDIA
Chief Creative Officer: Josy Paul (BBDO India)
Senior Creative Director - Copy: Hemant Shringy (BBDO India)
Senior Creative Director and Head of Art: Sandeep Sawant (BBDO India)
Group Head - Copy: Umma Saini (BBDO India)
Creative Director - Art: Balakrishna Gajelli (BBDO India)
...

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