Beck's DM CapCam by BBDO Dusseldorf
The Direct marketing titled CapCam
was done by BBDO Dusseldorf advertising agency for Beck's in Germany. It was released in Jun 2016.
Beck's: CapCam
Brand
Media
Released
June 2016
Posted
June 2016
Market
Industry
Agency
Producer
Producer
Executive Creative Director
Copywriter
Art Director
Producer
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Production Agency
Credits & Description:
Brand: Beck's
Media: DM
Category: Alcoholic Drinks
Agency: BBDO
Geo: Germany
Beck's: CapCam
The basic idea is to provide an all-round view of those typical Beck's moments shared with close friends. Unfortunately, attempts to capture these moments on mobile phone videos just cannot compare. The Beck's CapCam offers a much wider perspective and enables the user to film and view videos in 360° format before sharing them through the social media.
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