BMW DM BMW M4 by Ireland/Davenport

BMW M4
The Direct marketing titled BMW M4 was done by Ireland/Davenport advertising agency for BMW in South Africa. It was released in Mar 2015.

BMW: BMW M4

Brand
Media
Released
March 2015
Posted
March 2015
Industry
Executive Creative Director
Executive Creative Director
Art Director
Art Director

Credits & Description:

The BMW ads are designed to portray performance (the M4 campaign) and aesthetics (4 Series) in a conceptual way using print.
Print advertising for cars is often a very boring front 3/4 shot of the car.
The campaign ran across a number of targeted national print magazines in South Africa.
âIt is rare that a print ad is something people can interact with. Usually that is left up to digital channels. We wanted to change that,â says John Davenport.
Title: Performance
C...

Become a member
  • Full credits and Awards list instant access
  • Unlimited views and downloads
  • Unlimited search
  • Largest advertising base updated daily
  • Over 20,000 agencies world-wide
  • You're In Good Company