British Heart Foundation/ BHF DM When You Least Expect It - Card by MullenLowe London
The Direct marketing titled When You Least Expect It - Card
was done by MullenLowe London advertising agency for British Heart Foundation/ BHF in United Kingdom. It was released in Feb 2017.
British Heart Foundation/ BHF: When You Least Expect It - Card
Media
Released
February 2017
Posted
February 2017
Market
Agency
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Charity | + Public Service Best Charity/public Service Poster (campaign) | Bronze |
| Outdoor | Best Tactical Outdoor (campaign) | Bronze |
Credits & Description:
Brand: British Heart Foundation
Agency: Mullen Lowe
Synopsis:
This latest campaign from BHF aims to disrupt routine the same way heart disease does. To do this we used high dwell time outdoor spaces including cross tracks and 6 sheets, as well as unexpected media like coffee cups and cinema tickets, to deliver contextual messages that felt like a 1 to 1 conversation. The art direction was designed to stand out from the day-to-day advertising you normally see and headlines were ...
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