Cape Talk DM, Case study #BreakTheMould by Y&R Johannesburg

The Direct marketing titled #BreakTheMould was done by Y&R Johannesburg advertising agency for Cape Talk in South Africa. It was released in May 2016.

Cape Talk: #BreakTheMould

Released
May 2016
Posted
May 2016

Awards:

The Loeries Awards 2016
COMMUNICATION DESIGNDIRECT & PROMOTIONAL MAILSilver

Credits & Description:

Title #BreakTheMould
Agency / Entrant Y&R South Africa
Brand Cape Talk
Product Gender Free Toys
Business sector Media Promotion
Account Management Megan Hall, Rowena Fester
Agency Y&R South Africa
Agency Art Director Gareth Cohen, Wade Barnes, Lushca Brink
Agency Producer Justin Fraser
Brand Representative (Client) Tessa van Staden, Pippa Hudson
Chief Creative Officer Graham Lang
Creative Director Nkanzeyi Masango
Photograph...

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