Glad DM, Case study The Glad Tent by Alma Miami

The Direct marketing titled The Glad Tent was done by Alma Miami advertising agency for subbrand: Glad Forceflex (brand: Glad) in United States. It was released in May 2013.

Glad: The Glad Tent

Released
May 2013
Posted
May 2013
Executive Creative Director
Art Director

Awards:

Cannes Lions 2013
Promo and Activation LionsProduct & Service; Fast Moving Consumer Goods (not including food)Silver
Outdoor LionsAmbient; Small Scale Special SolutionsSilver
FIAP 2014
Creatividad EfectivaProductos y ServiciosFinalista
Promo y Marketing DirectoPromociones en la vía pública y acciones de campoSol de Plata

Credits & Description:

Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (w...

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