Cannes Lions 2013 | ||
---|---|---|
Promo and Activation Lions | Product & Service; Fast Moving Consumer Goods (not including food) | Silver |
Outdoor Lions | Ambient; Small Scale Special Solutions | Silver |
FIAP 2014 | ||
Creatividad Efectiva | Productos y Servicios | Finalista |
Promo y Marketing Directo | Promociones en la vía pública y acciones de campo | Sol de Plata |
Glad has always been a brand that promises a stronger stand against waste, they were already innovating around 2 of the 3 R’s: Reduce (by utilizing less plastic in our bags¬) and Recycle (by supporting recycling programs, like Keep America Beautiful and creating specialized products). But the question remained: how could they apply the 3rd R (Reuse) to their bags?
Additionally, although the kitchen is usually their domain and Women (homemakers) are their target, we wanted to go broader (w...