Hachette DM The Land of Painted Caves by Jean Auel by Us Sydney

The Land of Painted Caves by Jean Auel
The Direct marketing titled The Land of Painted Caves by Jean Auel was done by Us Sydney advertising agency for subbrand: Hachette (brand: Hachette) in Australia. It was released in Feb 2011.

Hachette: The Land of Painted Caves by Jean Auel

Media
Released
February 2011
Posted
February 2011
Market
Agency
Copywriter
Art Director
Creative Director
Executive Creative Director

Credits & Description:

US Sydney was tasked to promote Jean M Auel's much-awaited 6th book in the best-selling Earth's Children series. 'The Land of Painted Caves', like the others in the series, is set 30,… read more000 years in the past in prehistoric Europe. Leading up to the launch the agency created point of sale stands in Dymocks book stores offering free boxes of matches as take-home reminders of the book release. Of course, in remaining true to the book we had to make sure the matches were historically accurat...

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