Hyundai DM, Case study A Message To Space by Innocean Seoul
The Direct marketing titled A Message To Space
was done by Innocean Seoul advertising agency for Hyundai in South Korea. It was released in May 2015.
Hyundai: A Message To Space
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Creative Director
Art Director
Copywriter
Executive Creative Director
Art Director
Art Director
Copywriter
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| DIRECT | PRODUCT & SERVICE: CARS & AUTOMOTIVE SERVICES | BRONZE |
| OUTDOOR | AMBIENT: SPECIAL BUILD | BRONZE |
| Clio Awards 2015 | ||
| Out of Home | Product/Service: Ambient | Bronze |
| Spikes Asia, 2015 | ||
| Digital | Craft: Storytelling | Silver Spike |
| Digital | Web Campaigns: Cars & Automotive | Bronze Spike |
| Digital | Craft: Use of Video | Bronze Spike |
| Direct | Use of Direct Marketing: Targeted Ambient Media: Large Scale | Bronze Spike |
| Media | Media: Digital & Social: Use of Digital Content | Bronze Spike |
| Media | Use of Media: Use of Ambient Media: Large Scale | Bronze Spike |
| PR | PR: Product & Service: Consumer Products (incl. durable goods) | Bronze Spike |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Media Lotus | BEST USE OF AMBIENT: LARGE SCALE | Gold |
| Outdoor Lotus | AMBIENT: LARGE SCALE | Bronze |
Credits & Description:
Client: HYUNDAI MOTOR COMPANY
Product: HYUNDAI MOTOR COMPANY
Product/Service: HYUNDAI MOTOR COMPANY
Advertising Agency: INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production Company: PLANIT PRODUCTION Seoul, SOUTH KOREA
Executive Creative Director: Kiyoung Kim (INNOCEAN Worldwide)
Creative Director: Gunny Park (INNOCEAN Worldwide)
Art Director: Youngill Jang (INNOCEAN Worldwide)
Copywriter: Jaeshik Seo (INNOCEAN Worldwide)
Art Director: Yonghee Ki...
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