Ministry Of Public Health DM, Design & Branding, Case study Immunity Charm [image] by McCann Erickson Mumbai
![Immunity Charm [image]](https://fcdn.me/de7/9fb/ministry-of-public-health-immunity-charm-image-b15fb851149e47230ef723660f.jpg "Immunity Charm [image]")
The Direct marketing titled Immunity Charm [image]
was done by McCann Erickson Mumbai advertising agency for Ministry Of Public Health in India. It was released in Oct 2016.
Ministry Of Public Health: Immunity Charm [image]
Media
Released
October 2016
Posted
October 2016
Market
Agency
Regional Executive Creative Director
Creative Director
Copywriter
Production Agency
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Design | Product Design | Gold |
| Clio Awards 2017 | ||
| Direct | Public Service: Other | Gold |
| LIA Awards 2017 | ||
| Health & Wellness | - | Grand LIA |
| Health & Wellness | Social Responsibility/awareness | Gold Winner |
| Health & Wellness | Innovation | Gold Winner |
| Health & Wellness | Education And Services | Gold Winner |
| Cannes Lions 2017 | ||
| Direct | Strategy: Retention | Silver Lion |
| Media | Channels: Use of Ambient Media: Small Scale | Bronze Lion |
| Lions Health 2017 | ||
| Grand Prix for Good | - | Grand Prix For Good |
| Pharma | Pharma Communications to Non-Healthcare Professionals: Patient Education & Adherence | Gold Lion |
| Pharma | Pharma Communications to Healthcare Professionals : Disease Awareness & Education | Silver Lion |
| Pharma | Patient Support & Disease Management: Patient to HCP Communications | Silver Lion |
| Spikes Asia 2017 | ||
| Promo & Activation | Public Sector | Bronze Spike |
| Healthcare | Patient To Hcp Communications | Gold Spike |
| Healthcare | Hcp Devices & Diagnostics | Gold Spike |
| Healthcare | Education & Awareness | Bronze Spike |
| Cristal Festival 2017 | ||
| Special Prize | - | Grand Crystal |
| Goodvertising Prize | - | Grand Crystal |
| Design | Pharmacy | Gold |
| Design | Pharmacy | Grand Crystal |
| Brand Entertainment & Content | Innovation in Brand Experience | Gold |
| Promo & Direct | Healthcare / Pharmacy | Silver |
| D&AD Impact 2017 | ||
| Health & Wellness | - | Black Pencil |
| Dubai Lynx 2018 | ||
| Design | Product Design: Well-being, Environmental Impact & Solution | Gold |
Credits & Description:
Title: Immunity Charm
Agency: Mccann Worldgroup India, Mccann Health
Brand: Ministry Of Public Health, Islamic Republic Of Afghanistan
Country: India
Entrant Company: Mccann Health, New Delhi
Advertising Agency: Mccann Worldgroup India, Mumbai / Mccann Health, New Delhi
Media Agency: Mccann Health, New Delhi
Production Company: Mccann Health, New Delhi
Additional Company: Global Health Consulting, Washington
Executive Chairman & Regional Ed A...
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