Media: Experiential
Category: Drinks, alcoholic
Client: Old Blood Gin
Agency: Cheil Canada
Country: Canada
Synopsis:
Rather than pay money for a fancy bottle design, Old Blood Gin via Cheil, Canada created a blank ceramic bottle and asked bartenders to draw the label. Drinkers were also asked to redraw the label when they ordered a drink. It's all part of the launch campaign. 40% Alcohol. 61% Ingenuity.