Old Blood Gin DM, Design & Branding Write Our Label by Cheil Toronto

Write Our Label
The Direct marketing titled Write Our Label was done by Cheil Toronto advertising agency for Old Blood Gin in Canada. It was released in Jan 2018.

Old Blood Gin: Write Our Label

Released
January 2018
Posted
January 2018
Market
Industry

Credits & Description:

Media: Experiential
Category: Drinks, alcoholic
Client: Old Blood Gin
Agency: Cheil Canada
Country: Canada
Synopsis:
Rather than pay money for a fancy bottle design, Old Blood Gin via Cheil, Canada created a blank ceramic bottle and asked bartenders to draw the label. Drinkers were also asked to redraw the label when they ordered a drink. It's all part of the launch campaign. 40% Alcohol. 61% Ingenuity.

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