OPSM DM Penny The Pirate by Saatchi & Saatchi Sydney
The Direct marketing titled Penny The Pirate
was done by Saatchi & Saatchi Sydney advertising agency for OPSM in Australia. It was released in Mar 2015.
OPSM: Penny The Pirate
Brand
Media
Released
March 2015
Posted
March 2015
Market
Agency
Awards:
| D&AD Awards 2015 | ||
|---|---|---|
| Direct | Direct Mail | Wood Pencil |
| One Show 2015 | ||
| Direct | Direct Marketing / Dimensional Mailing | Silver Pencil |
| The New York Festival, 2015 | ||
| Direct & Collateral | Products & Services: Healthcare Products & Services | SECOND PRIZE AWARD |
| Integrated | Products & Services: Healthcare Products & Services | SECOND PRIZE AWARD |
| Creative Marketing Effectiveness | Best Use: Branded Entertainment | SECOND PRIZE AWARD |
Credits & Description:
Wood Pencil / Direct / Direct Mail / 2015
Agency Saatchi & Saatchi Sydney
Client Luxottica
Art Director Tara McKenty
Artworker Dan Meyers Julian Cowling
Copywriter Iain Nealie
Creative Director Matt Gilmour Jon Burden
Digital Designer Jake Bruce
Executive Creative Director Damon Stapleton
Illustrator Kevin Waldron
Producer Anna Warren
Retoucher Mark Sterne
Technical Director Evan Davey
Video Producer Llew Griffiths
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![OPSM: Penny The Pirate, 5 [video] Direct marketing by Saatchi & Saatchi Sydney](https://fcdn.me/5b1/ac7/opsm-penny-the-pirate-5-video-5cfcdc567cb87a9d0a39690684.jpg?h=260 "Penny The Pirate, 5 [video]")
![OPSM: Penny the Pirate, 1 [video] Film by OMD Sydney](https://fcdn.me/d53/953/opsm-penny-the-pirate-1-video-8452ba519e8e0fce28d167299c.jpg?h=260 "Penny the Pirate, 1 [video]")
![Westpac: Rescue Rashie [image] Design & Branding by Rumble Studios, Saatchi & Saatchi Sydney, Scoundrel](https://fcdn.me/e55/c5c/westpac-rescue-rashie-image-a1abe25b14abb6124b82dd318c.jpg?h=260 "Rescue Rashie [image]")
![RSPCA: The Disguise [image] Print Ad by Saatchi & Saatchi Sydney](https://fcdn.me/560/cb7/rspca-the-disguise-image-ecb8c45bb6a563057bbcca2092.jpg?h=260 "The Disguise [image]")
