Orangina DM, Design & Branding, Case study Upside Down Can [video] by BETC
The Direct marketing titled Upside Down Can [video]
was done by BETC advertising agency for Orangina in France. It was released in Mar 2016.
Orangina: Upside Down Can [video]
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Agency
Copywriter
Art Director
Creative Director
Creative Director
Creative Director
Producer
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Ambient Media (indoor & Outdoor): Installations & Immersive - Single | Merit |
| Cannes Lions 2016 | ||
| Promo And Activation | Sectors: Food & Drinks | Bronze Lion |
| Mobius Awards 2016 | ||
| OUTDOOR | Food, Beverages - Products | MOBIUS |
| Kinsale Shark Advertising Festival 2016 | ||
| Print/Outdoor/Other | International Non Traditional - Ambient - Small Formats | Gold |
| Cristal Awards 2016 | ||
| Promo & Direct | Consumer goods | Sapphire (Silver) |
| Eurobest Awards 2016 | ||
| Outdoor | Ambient: Small Scale Special Solutions | Bronze Eurobest |
| Andy Awards 2017 | ||
| Out-Of-Home | Beverage - Non Alcohol | Bronze |
Credits & Description:
Titile: Upside Down Can
Agency: Betc
Brand: Orangina
Country: France
Advertising Agency: Betc, Paris
Entrant Company: Betc, Paris
Media Agency: Betc, Paris
Pr Agency: Betc, Paris
Production Company: Benzene Music, Paris
Chief Creative Officer: Stéphane Xiberras (Betc)
Creative Director: Ivan Beczkowski (Betc)
Creative Director: Arnaud Assouline (Betc)
Creative Director: Benjamin Le-Breton (Betc)
Copywriter: Alexandre G...
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