Ad Stars 2017 | ||
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Diverse Insights | - | Bronze |
BBDO Bangkok has created the world’s first monk statue that cautions drivers while driving. In Thailand, there are more than 35 million drivers on the road, and of those drivers 75% place monk statues on their car dashboards because they believe that being holy, the monk statue can save them from road accidents. However, Thailand still ranks second in the world for road fatalities. To decrease accidents caused as a result of speeding, the Thai Health Promotion Foundation partnered with BBDO Bang...