Transport Accident Commission (TAC) DM Mother's Day Card by Grey Melbourne

Mother's Day Card
The Direct marketing titled Mother's Day Card was done by Grey Melbourne advertising agency for subbrand: Transport Accident Commission (brand: Transport Accident Commission (TAC)) in Australia. It was released in May 2013.

Transport Accident Commission (TAC): Mother's Day Card

Media
Released
May 2013
Posted
May 2013
Market
Executive Creative Director
Creative Director
Art Director
Copywriter
Illustrator

Credits & Description:

Media: DM

Category: Public interest

Agency: Grey

Brand: TAC

Geo: Australia & NZ, Australia

She wants a card from you, not about you. For Mum's sake, slow down.

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.

Advertising Agency: Grey, Melbourne, Australia

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