Yoplait DM The Book of Joy by The Classic Partnership Advertising Dubai

The Book of Joy
The Direct marketing titled The Book of Joy was done by The Classic Partnership Advertising Dubai advertising agency for Yoplait in United Arab Emirates. It was released in Mar 2014.

Yoplait: The Book of Joy

Brand
Media
Released
March 2014
Posted
March 2014
Industry
Creative Director
Art Director

Awards:

Dubai Lynx 2014
DesignPromotional Item DesignBronze

Credits & Description:

Brand: Yoplait
Media: DM
Category: Food
Agency: The Classic Partnership
Geo: United Arab Emirates
Yoplait Yoghurt: The Book of JoyIt's a common practice amongst brands to hand out diaries to its suppliers and trade partners at the beginning of the year. Yoplait Yoghurt has been consistently doing this throughout the years. In 2013 however, things changed. Capitalising on its "JOY" platform, we produced a diary for Yoplait with its own unique spin. The Book of Joy ma...

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