3M Outdoor Hey Macarena by Cheil Germany
The Outdoor Advert titled Hey Macarena
was done by Cheil Germany advertising agency for 3M in Germany. It was released in Oct 2016.
3M: Hey Macarena
Brand
Media
Released
October 2016
Posted
October 2016
Market
Industry
Agency
Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Associate Creative Director
Chief Creative Officer
Art Director
Art Director
Senior Copywriter
Senior Art Director
Awards:
| Epica Awards 2017 | ||
|---|---|---|
| Design | Graphic Design | Gold |
| Outdoor | Household Maintenance | Gold |
| LIA Awards 2017 | ||
| Billboard | Consumer Campaign | Gold Winner |
| Billboard | Use Of Typography | Silver Winner |
| Billboard | Use Of Typography Campaign | Gold Winner |
Credits & Description:
When it comes to sheer adhesiveness, nothing sticks with you like the melody of a classic pop hit song, or so called 'earworm'. A perfect vehicle to demonstrate 3M's all-purpose Heavy Duty Duct Tape. Cheil Worldwide Germany/Hong Kong took the hooks of three of the catchiest tunes ever, and put them on numerous billboard sites across Hong Kong. Hand-lettered on-site by one of the world’s leading tape-artists using actual 3M duct tape, each billboard showed 3M's sticking power in a unique way that...
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