Clio Awards 2017 | ||
---|---|---|
Public Relations | Public Service: Public Affairs | Bronze |
Cannes Lions 2017 | ||
Glass Lion | Glass: The Lion for Change: Glass Lions | Bronze Lion |
El Sol Festival (Español) 2017 | ||
Medios | Mejor Uso De Ambient (gran Escala) | Sol De Bronce |
El Ojo Festival 2017 | ||
Vía Pública | Ambientaciones e Instalaciones | Plata |
Media | Acciones En El Espacio Público | Bronce |
Directo | Acciones En El Campo | Bronce |
Sustentable | Responsabilidad Social | Oro |
PR | Acciones de Bien Público | Plata |
D&AD Impact 2017 | ||
Diversity & Equality | - | Wood Pencil |
El Dorado Festival 2017 | ||
PR | De Responsabilidad Social y Ambiental | Oro |
Promo Activation | Uso De Promociones: Uso de Promociones y Activaciones en Salud | Plata |
Outdoor | Nuevos Formatos: Ambient E Instalaciones | Oro |
Media | Mejor uso de Ambient Media (Medios Alternativos) | Oro |
Direct | Estrategia: Acciones de Marketing Directo para Salud | Plata |
In Colombia, breastfeeding in public is still very taboo. Hundreds of moms breastfeeding in shopping malls had been verbally attacked and driven to hide in restrooms to feed their children. Abbott, a global healthcare company that creates products for moms and their babies' nutrition, wanted to change anti-breastfeeding policies in Colombia's shopping malls and inspire them to become safer and more welcoming spaces for moms. In support of Abbott's mission, we created a new type of statement-maki...