Amigos de la lactancia Outdoor, DM, Case study Breastfeeding Mannequins by J. Walter Thompson Bogota

The Outdoor Advert titled Breastfeeding Mannequins was done by J. Walter Thompson Bogota advertising agency for Amigos de la lactancia in Colombia. It was released in Dec 2016.

Advertising campaign for Amigos de la lactancia

Amigos de la lactancia: Breastfeeding Mannequins

Brand

Amigos de la lactancia

Media

Outdoor, DM, Case study

Released

December 2016

Posted

December 2016

Market

Colombia

Industry

Baby Food, Public awareness

Agency

J. Walter Thompson Bogota

Creative Director

Nicolas Acosta

Executive Creative Director

Creative Director

Senior Copywriter

Creative

Production Agency

Director

Awards:

Clio Awards 2017
Public Relations	Public Service: Public Affairs	Bronze
Cannes Lions 2017
Glass Lion	Glass: The Lion for Change: Glass Lions	Bronze Lion
El Sol Festival (Español) 2017
Medios	Mejor Uso De Ambient (gran Escala)	Sol De Bronce
El Ojo Festival 2017
Vía Pública	Ambientaciones e Instalaciones	Plata
Media	Acciones En El Espacio Público	Bronce
Directo	Acciones En El Campo	Bronce
Sustentable	Responsabilidad Social	Oro
PR	Acciones de Bien Público	Plata
D&AD Impact 2017
Diversity & Equality	-	Wood Pencil
El Dorado Festival 2017
PR	De Responsabilidad Social y Ambiental	Oro
Promo Activation	Uso De Promociones: Uso de Promociones y Activaciones en Salud	Plata
Outdoor	Nuevos Formatos: Ambient E Instalaciones	Oro
Media	Mejor uso de Ambient Media (Medios Alternativos)	Oro
Direct	Estrategia: Acciones de Marketing Directo para Salud	Plata

Credits & Description:

In Colombia, breastfeeding in public is still very taboo. Hundreds of moms breastfeeding in shopping malls had been verbally attacked and driven to hide in restrooms to feed their children. Abbott, a global healthcare company that creates products for moms and their babies' nutrition, wanted to change anti-breastfeeding policies in Colombia's shopping malls and inspire them to become safer and more welcoming spaces for moms. In support of Abbott's mission, we created a new type of statement-maki...