Bepanthen Outdoor, DM, Design & Branding Poosters by J. Walter Thompson Sao Paulo
The Outdoor Advert titled Poosters
was done by J. Walter Thompson Sao Paulo advertising agency for Bepanthen in Brazil. It was released in Jun 2017.
Bepanthen: Poosters
Brand
Media
Released
June 2017
Posted
June 2017
Market
Industry
Executive Creative Director
Art Director
Chief Creative Officer
Chief Creative Officer
Copywriter
Art Director
Art Director
Creative Director
Copywriter
Creative Director
Copywriter
Production Agency
Director
Director
Awards:
| Clio Awards 2017 | ||
|---|---|---|
| Direct | Product/Service: Out Of Home | Bronze |
| LIA Awards 2017 | ||
| Health & Wellness | Otc – Over-the-counter | Bronze Winner |
Credits & Description:
As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers.For Bepanthen, the diaper rash cream from Bayer, we turned OOH posters into diaper changers, or "Poosters,"that could be laid on otherwise questionable countertops to create a sanitary space to change your baby.
Pooster dispensers were placed at strategic points around the city of Sao Paulo. Made with anti-allergenic pa...
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![Bepanthen: Poosters [spanish image] Outdoor Advert by J. Walter Thompson Sao Paulo, Landia](https://fcdn.me/f26/b1d/bepanthen-poosters-spanish-image-e357685263a70ef80efaf20c95.jpg?h=260 "Poosters [spanish image]")
![Bepanthen: Poosters [spanish subtitles] Outdoor Advert by J. Walter Thompson Sao Paulo, Landia](https://fcdn.me/1f0/afc/bepanthen-poosters-spanish-subtitles-8a9b065b9ca747d6342ea4e993.jpg?h=260 "Poosters [spanish subtitles]")
